01/07
ABOUT ME
Hello! I’m Vita Sinohina — a marketer, entrepreneur, life coach, and author.
Languages
With more than 12 years of professional experience, my background spans in-house sales management, running my own business, freelance work, and independent projects.
Below, you’ll find my professional background, education, skills, and principles.
02/07
Professional Journey
2022 — present
relocation · freelance marketing · coaching practice
In spring 2022, I relocated to Germany and am currently rebuilding my professional path in a new country and language environment.
35+ web projects
delivered projects for consulting, recruitment, real estate, online courses, and e-commerce — from structure and copywriting to design and launch.
7+ naming & brand identity projects
developed brand names, logos, and basic visual identities for different businesses.
5 private coaching clients
worked on weight loss, nutrition, physical activity, habit formation, and behavior change.
Integration course & German language
Part-time hospitality work
since 01.09.2025, I have been working part-time in hospitality. This gives me daily German-language practice, experience in the local work environment, and stable employment while I continue building my professional career in Germany.
● 2012 – 2017
corporate career
In 5 years working at large companies, I developed qualities that I now use to help my clients reach their personal and professional goals.
Managing sales, collaborating with partners and leading sales teams helped me develop the following skills:
📈 Strategic and Tactical Planning
💬 Mentoring and Effective Communication
🤝 Ability to Adapt to Different People
🤝 Negotiation Skills
🤝 Client Relationship Management
Regional Sales Manager
Confectionary factory Stimul • Food production
Sales manager B2B
Ltd “Partner Ukraine” • Advertising Services
Regional Trade Marketing Specialist
PrJSC “MHP” • Food and Beverage Manufacturing
03/07
core SKILLS
I work in a structured and disciplined way, quickly identify what matters, and turn complex tasks into clear priorities and actionable steps. I’m strong in tactical planning, process organization, and keeping projects moving from idea to execution.
01/06
Marketing & Sales
Meta Ads Campaign Management
Customer Acquisition
B2C & B2B Sales
Sales Funnel Development
Product Positioning
Campaign Performance Analysis
02/06
Web Development
WordPress Website Development
Website Structure & User Flow
Responsive Design
Basic On-Page SEO
Analytics & Tracking Setup
Website Launch & Technical Setup
03/06
Copywriting
Sales & Website Copywriting
Ad Copywriting
Product Copywriting
Offer & Value Proposition Copy
Editing & Content Structure
04/06
Naming & Basic Brand Identity
Naming
Name Research & Uniqueness Checks
Logo Development
Color & Typography Selection
Basic Brand Guidelines
05/06
E-commerce & Operations
E-commerce Management
Product Sourcing
Assortment & Inventory Planning
Pricing & Margin Management
CRM & Fulfillment Coordination
Customer Service Operations
06/06
Life Coaching & Behavior Change
Goal Setting & Action Planning
Habit & Behavior Change
Lifestyle Planning
Nutrition & Physical Activity Support
Progress Monitoring & Plan Adjustment
04/07
tools & technologies
I also learn new tools quickly and genuinely enjoy doing it. If a project requires a platform or system I haven’t used before, I’m comfortable getting up to speed fast and applying it in practice — I don’t see my current toolset as a fixed limit.
05/07
EDUCATION & QUALIFICATIONS
01
formal education
Specialist Degree in Management of Organizations and Administration
2026
The Science of Well-Being
Yale University · Coursera↗
2008-2012
Bachelor’s Degree in Management
Dnipropetrovsk State Agrarian University
2012-2013
Specialist Degree in Management of Organizations and Administration
Dnipropetrovsk State Agrarian University
02
Certifications & Courses
Nutrition · Well-being · Behavior & Psychology
03
Continuous Learning
I continuously expand my knowledge through professional literature, research, and independent study across psychology, behavior, health, marketing, business, and related fields.
I have read and worked through more than 100 books, applying relevant concepts to my projects, professional practice, and ongoing development.
06/07
tools & technologies
I also learn new tools quickly and genuinely enjoy doing it. If a project requires a platform or system I haven’t used before, I’m comfortable getting up to speed fast and applying it in practice — I don’t see my current toolset as a fixed limit.
